Announcing F&M Bank’s Refreshed Mission and Vision Statements
We are thrilled to continue our Values Series as we reveal our refreshed Mission and Vision Statements.
Over the past several weeks, we have been introducing our new values that form our GROW culture – Gregarious, Resolute, Original, and Wholehearted. These values reflect our commitment to cultivating a strong community, weathering challenges together, celebrating uniqueness, and taking pride in every interaction. We were also happy to share our new Pillars which serve as guiding principles for our messaging and community involvement, bridging the gap between our values and mission. In addition to our new values, we are proud to announce our refreshed mission and vision statements.
These statements have been carefully crafted to capture the essence of F&M Bank and our aspirations for the future. Our new mission statement is:
“Your financial partner of choice in the Shenandoah Valley – yesterday, today, and tomorrow.”
Let’s delve into what this simple statement means for F&M Bank and why it holds such significance.
“Your financial partner of choice”
At F&M Bank, we recognize that earning your trust and partnership is a continuous endeavor. We understand the competitive nature of our industry and the responsibility that comes with being entrusted with your financial needs. Our aim is to be your first choice for banking, consistently providing exceptional service and support.
“In the Shenandoah Valley”
We cannot overlook the incredible community we serve in the Shenandoah Valley. Since our establishment, the Valley has been our focal point, and it will continue to be our primary area of focus. We are dedicated to being the best bank for our neighbors, local farmers, teachers, first responders, churches, and youth sports coaches. Our commitment to the Shenandoah Valley drives us to develop products and services tailored to the specific needs of our community.
“Yesterday, today, and tomorrow”
The banking industry has undergone significant transformations over the course of our history. Throughout these changes, F&M Bank has remained steadfast in our commitment to providing our customers in the Shenandoah Valley with the tools and resources they need to achieve financial security. Over the last 115 years, we have been honored to serve multiple generations of families, assisting grandparents in planning for retirement, helping young families find their first homes, supporting college students in building credit, and encouraging children to open their very first savings accounts. Our dedication to empowering individuals and families spans across generations.
Alongside our new mission, we present our refreshed vision:
“Focused independent financial partner; harnessing sustainable community growth, fostering generational impacts.”
Our vision encapsulates our commitment to being a focused and independent financial partner. We strive to harness sustainable community growth, creating an environment where individuals and businesses can thrive. By doing so, we aim to make a lasting impact on future generations, ensuring a prosperous and secure future for the Shenandoah Valley. Our number one priority is to generate sufficient and sustainable profit and everyone at F&M Bank is committed to this goal.
We are excited about the direction F&M Bank is heading and the opportunities that lie ahead. Our refreshed mission and vision statements embody our dedication to you, our valued community members, and our unwavering commitment to your financial well-being.
Thank you for choosing F&M Bank as your trusted financial partner. We look forward to continuing this journey together.
Warm regards,
Mike Wilkerson
F&M Bank CEO
